Case Study: UNDER ARMOUR – Retail Store
Location: Mirdif City Center, Dubai
Project Type: Retail – Full Interior Design
Area: 559 sq. ft
Completion Date: 12 March 2025
Design Style: WP (Under Armour Global Prototype)
Project Overview
Under Armour required a compact, high-performance retail space aligned with its global branding. This 559 sq. ft store was designed and delivered following the brand’s WP guidelines, ensuring consistency in aesthetic, materials, and visual merchandising standards.
OBJECTIVE
To design a brand-authentic, performance-driven retail environment that maximizes product visibility and customer flow within a small footprint.
SCOPE OF WORK
- Full interior design package
- Store layout & space planning
- Material & finish specification (WP)
- Lighting design
- Branding & VM positioning
- Detailed drawings for approval
- Mall coordination & compliance
- Handover assistance
DESIGN HIGHLIGHTS
Brand Integration
- Strong black-and-white contrast, red accent tones
- WP-approved fixtures, surfaces, and display systems
- Feature wall with illuminated Under Armour logo
Space Optimization
- Vertical wall displays to maximize limited area
- Modular central island
- Integrated storage within fixtures
Lighting Concept
- Track lighting for key product zones
- Ambient uniform lighting for shopper comfort
- Accent lighting for branding elements
CHALLENGES & SOLUTIONS
Challenge | Solution |
Compact 559 sq ft space | Smart vertical display systems & clear circulation path |
Strict global brand guidelines | Weekly brand coordination + WP-compliant materials |
Tight mall approval cycles | Early submissions & ongoing communication |
Heavy fixture installation | Reinforced wall systems & structural planning |
Conclusion
A modern, dynamic Under Armour retail store delivered on time and fully aligned with global brand standards. The space enhances product visibility, supports strong VM execution, and delivers a premium athletic retail experience despite the compact footprint.
