UNDER ARMOUR – Retail Store

Case Study: UNDER ARMOUR – Retail Store

Location: Mirdif City Center, Dubai

Project Type: Retail – Full Interior Design

Area: 559 sq. ft

Completion Date: 12 March 2025

Design Style: WP (Under Armour Global Prototype)

Project Overview

Under Armour required a compact, high-performance retail space aligned with its global branding. This 559 sq. ft store was designed and delivered following the brand’s WP guidelines, ensuring consistency in aesthetic, materials, and visual merchandising standards.

OBJECTIVE

To design a brand-authentic, performance-driven retail environment that maximizes product visibility and customer flow within a small footprint.

SCOPE OF WORK

  • Full interior design package
  • Store layout & space planning
  • Material & finish specification (WP)
  • Lighting design
  • Branding & VM positioning
  • Detailed drawings for approval
  • Mall coordination & compliance
  • Handover assistance

DESIGN HIGHLIGHTS

Brand Integration

  • Strong black-and-white contrast, red accent tones
  • WP-approved fixtures, surfaces, and display systems
  • Feature wall with illuminated Under Armour logo

Space Optimization

  • Vertical wall displays to maximize limited area
  • Modular central island
  • Integrated storage within fixtures

Lighting Concept

  • Track lighting for key product zones
  • Ambient uniform lighting for shopper comfort
  • Accent lighting for branding elements

CHALLENGES & SOLUTIONS

Challenge

Solution

Compact 559 sq ft space

Smart vertical display systems & clear circulation path

Strict global brand guidelines

Weekly brand coordination + WP-compliant materials

Tight mall approval cycles

Early submissions & ongoing communication

Heavy fixture installation

Reinforced wall systems & structural planning

Conclusion

A modern, dynamic Under Armour retail store delivered on time and fully aligned with global brand standards. The space enhances product visibility, supports strong VM execution, and delivers a premium athletic retail experience despite the compact footprint.

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