Case Study: RAY-BAN – Retail Fit-Out (Qatar)
Location: Vendome Mall, Qatar
Project Type: Retail – Eyewear Showroom
Area: 108 sq. ft
Delivery: June (Qatar)
Scope: Full Fit-Out
Project Overview
Ray-Ban required a compact yet premium retail unit inside Vendome Mall. The 108 sq. ft space was transformed into a high-impact eyewear showroom featuring the brand’s iconic red–black identity and illuminated product displays.
OBJECTIVE
To deliver a brand-authentic, premium eyewear retail space that maximizes display capacity, enhances product visibility, and maintains Ray-Ban’s global retail standards—within an extremely small footprint.
SCOPE OF WORK
- Civil & finishing works
- Custom joinery & eyewear display units
- Electrical, lighting & MEP installation
- Branded signage & graphic panels
- POS counter integration
- Mall coordination & compliance approvals
- Final testing, commissioning & handover
DESIGN HIGHLIGHTS
Brand Integration
- Signature Ray-Ban palette (Red, Black, Metallic accents)
- Illuminated product shelving
- Premium metal framing & branded façade
Space Optimization (108 sq ft)
- Wall-mounted modular displays
- Compact POS station
- Integrated storage within joinery
- Hero display wall for top-selling collections
Lighting Design
- LED strip lighting in displays
- Neutral white task lighting
- Accent lighting for premium ranges
CHALLENGES & SOLUTIONS
Challenge | Solution |
Limited 108 sq ft area | Utilized vertical space + compact POS + modular shelving |
Premium brand requirement in small space | High-end finishes + illuminated cabinets + iconic color palette |
Strict Ray-Ban retail standards | Followed brand manuals & fixture specifications |
Mall safety & compliance | Proactive coordination with Vendome Mall technical team |
Conclusion
A sleek, premium Ray-Ban micro-store delivered on time. Despite the compact size, the space provides:
- Strong brand presence
- High-impact eyewear presentation
- Smooth customer flow & efficient layout
- Superior craftsmanship and finish quality
The project stands as a successful example of smart micro-retail design and precise fit-out execution.
